Ask an Expert ArticlesMore Than Articles

201: Shopping - It's Play Time For Men
All the research says that shopping is an important hobby for women and that men are less involved in the retailing experience, but is this the case and should it be the case?...

202: Libraries - The Third Place or no Place in the Community
Libraries around the world have either changed rapidly over recent years or in many consumers minds have stagnated. What is the role of the library in today's consumers mind and how does the library meet the needs and wants of today's consumer?...

203: Brand It
Branding, everyone is doing it and the average consumer is exposed to over 3000 brands a day and that is before they walk into a garden centre. Why brand in the first case and who should be branding. These are key issues facing every retailer and supplier in the world today....

204: Generation Y - Can You Sell To Them?
The 15 to 25 year olds are changing the way that we think about the consumer and the market. As I produce this article, the chart topping musician in the British pop charts has not produced a record and the Arctic Monkeys, an unknown group eight weeks ago from Sheffield have just announced that there USA tour is over booked, yet they do not have a advertising budget!...

205: The Future - Retailers With No Product
Stores without products how would they survive, but this is 2006 and anything goes....

206: Greying Tigers
Greying tigers, the generation of over 65's who are becoming a more powerful generation in the market place. This is the generation that has seen all the changes take place and are reminiscent of the good old days....

207: Baby boomers - Changing the Values of Shopping
Baby boomers, that group of people, according to Bob Dylan and his peers who were going to change the world. The anthem "Things are a Changing" is very true of this market sector. From Woodstock to today this has been a group keen on making a difference to traditional values....

208: Generation X - The Changers of the Retail Scene
The 25 to 35 year olds are changing how retail business is carried out. Already more money is spent on viral marketing using the web, than on cinema, TV and billboard advertising put together. Fosters in Australia recently launched a new commercial on the web prior to TV and this commercial was downloaded 1.5 million times in the first week alone. Generation X is looking for a new way to be sold to....

209: Passion....Does Your Retail Team Have It?
Are you and your team passionate about the retail game and the garden industry? I know you will argue the answer is yes and that is why you are in the industry, but traveling the globe working with garden centres over recent months has forced me to question where the passion has gone in many teams in our industry....

210: No Traffic = No sales Part II
Do you know why almost every online business owner fails? Its quite simple. No one is visiting their websites. The web has become so large that if you don't spend dollars or a lot of time (or both), generating traffic to your site, nobody is going to know where you are. If people can't find you, they can't buy anything from you. To put it simply: No Traffic = No sales....