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51: Original Website Marketing Starts With a Swipe File
Are you looking for powerful, knock-your-socks off copy that converts website visitors to buyers? Don't steal -- but the answer may be in your swipe file....
Are you looking for powerful, knock-your-socks off copy that converts website visitors to buyers? Don't steal -- but the answer may be in your swipe file....
52: How to Improve Your Conversion Rates
Once you drive prospects to your site, you need to be able to convert them into customers. So here are some tips to help you increase your conversion rates....
Once you drive prospects to your site, you need to be able to convert them into customers. So here are some tips to help you increase your conversion rates....
53: Seven Things You Need to Know About Testing Your Web Pages
You need to learn what persuades people to buy from you once they find your site. The way you learn is to test. And here are seven things you need to know about testing in order to obtain the best results and improve your conversion rates....
You need to learn what persuades people to buy from you once they find your site. The way you learn is to test. And here are seven things you need to know about testing in order to obtain the best results and improve your conversion rates....
54: Ten Tips for Testing Your Web Pages
The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works. To run effective tests, follow these ten tips....
The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works. To run effective tests, follow these ten tips....
55: Understanding the Value of the Taguchi Method of Testing
The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method. Marketers have learned that while an A/B test might create a 5-10% improvement, a Taguchi test could provide a 15-45% improvement. In some cases, Taguchi tests have doubled or tripled conversion rates....
The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method. Marketers have learned that while an A/B test might create a 5-10% improvement, a Taguchi test could provide a 15-45% improvement. In some cases, Taguchi tests have doubled or tripled conversion rates....
56: How to Choose the Right Elements to Test
When testing your web pages, your job is to determine which factors you think are most critical when it comes to a buying decision with your visitors, so you need to pick elements that have the most influence in the conversion process. You could think of just enough elements to plug in to the test on your own, but you probably won't see a significant improvement if you do that....
When testing your web pages, your job is to determine which factors you think are most critical when it comes to a buying decision with your visitors, so you need to pick elements that have the most influence in the conversion process. You could think of just enough elements to plug in to the test on your own, but you probably won't see a significant improvement if you do that....
57: How to Improve Your Conversion Rates with Multivariate Testing
With multivariate testing, you are able to isolate elements on your web page, determine which ones matter and which combination of elements work best together to improve your conversion rates....
With multivariate testing, you are able to isolate elements on your web page, determine which ones matter and which combination of elements work best together to improve your conversion rates....
58: How to Easliy Craft Headlines that Sell
Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That's it. All you want your headline to do is grab attention and keep the reader reading....
Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That's it. All you want your headline to do is grab attention and keep the reader reading....
59: Your Work At Home Based Business Opportunities Need Effective Conversion Rates
Before your work at home based business opportunities start to convert well, from 5 to 7 contacts are needed with every prospect. That is quite a big amount and gives a great role for the optin email list....
Before your work at home based business opportunities start to convert well, from 5 to 7 contacts are needed with every prospect. That is quite a big amount and gives a great role for the optin email list....
60: Testimonial and Guarantee Secrets that Sell More
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?...
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?...
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