Branding ArticlesMore Than Articles

1: The Enemy of Marketing is Here
Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations....

2: The Upside Down World of Web Branding
What if your approach to web branding has been misguided? Is there a better way to leave a positive impression with your site visitors? This article seeks to answer these questions....

3: 3 Simple Steps for Gathering Effective Testimonials
I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use......

4: What Is In A Product Name?
For every new product comes the opportunity to create a killer name. But what really goes into the naming of your new product? Considering it is a critical part of developing a brand image for your new product the name itself can often be the deciding factor between success and failure....

5: Mascots Impact on Children Sends Strong Messages
Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics....

6: Brand Marketing Can Put You on Top of the Competition
Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. Here are some strategies to successfully create a brand for your business....

7: Brand Marketing: Check Out the Competition!
Creating a powerful brand identity is all about knowing where your business stands in relation to the competition. But how do you figure that out, exactly? This article provides tips and techniques for determining your strengths and weaknesses versus that of your competition - and how to put your best foot first....

8: Why a Compelling Press Release is Your Company's Best Friend
If you are looking for new ways to promote your company, press releases can prove to be your best friend! Here we will help you get started in the process of writing press releases that grab the attention of the media....

9: Brand Building For Your Small Business
Branding your small business will be one of the most important steps that you will take to make your business successful and your name known to potential customers. Brand building begins before you even open your doors and is an ongoing process that is used to become a known leader in your industry....

10: The Importance of Keeping Your Online Brand Consistent
Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image....