Branding ArticlesMore Than Articles

61: Branding Agency Benefits
Once you have interviewed your employees you will want to analyze the data and understand what is happening in your company. Do they understand your brand identity?...

62: Going Zero Carbon: An Approach for Small Business
Taking environmental action is good business. Implementing a carbon offset program helps the environment and is also a publicity opportunity. Written by a jewelry manufacturer, but applicable to any small business, the article provides a step by step approach to off set carbon: from resources on line that allow you to calculate the figures, to the writing and sending off a press release....

63: Branding Yourself as an Expert
Branding yourself as an expert in your particular industry can do wonders for your business. Establishing yourself as the expert in your field will help you gain both recognition and respect....

64: Putting a Face to a Name: Developing a Company Brand
The business world is all about first impressions. If a customer likes what they see instantly, they are likely to invest. This is what makes branding so important....

65: Internet Branding: Understanding Its Importance
Branding, as a whole, is essential for any serious business because quite simply a companys brand is what distinguishes it from its competitors....

66: Be Different or Be Extinct
In today's world, having good customer service is a minimum expectation. Unless you want to slide into the price war pit, you must communicate how you're different....

67: Identity Theft: Count the ways
What makes identity theft so hard to stop is the countless ways an identity can be stolen. ...

68: International Brand Naming And How Words Can Hurt You
We are told as kids that name calling can't hurt you. This may be true in the playground but a bad name can kill your brand overseas....

69: The Promise: Developing Your Company's Brand Message
With a strong brand message, your company has the opportunity to bond with consumers in a powerful and emotional way. What does your brand say?...

70: Marketing's #1 Rule
Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself....