Direct Mail ArticlesMore Than Articles

31: 10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion. Unfortunately it's not really that simple....

32: List, Offer, Copy - Still As Valid Today As It Was 50 Years Ago
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need....

33: 10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion. Unfortunately it's not really that simple....

34: One Of The Biggest Mistakes You're Making Right Now In Your Marketing
A simple secret revealed by copywriting expert, Brett McFall, which could increase your sales by 30% overnight...

35: Brochure Copywriting: Strategy For Making A Piece Of Paper Resonate With People
Brochure copywriting strategy for effectively making a piece of paper connect with your market....

36: US Postal Service...Your Marketing Buddy
Direct mail is perhaps the most effective and efficient marketing tactic. A small business owner would be wise to learn all the ins and outs and in working with the Post Office....

37: 6 Reasons Why Email Marketing Can Help Your Business
Email marketing(EM)is defined as the practice of sending sales letters or customer newsletters by email. Here are a few reasons why EM may be able to help your business....

38: Using 'Guarantees' in Your Sales Letters to Increase Sales
Use a guarantee in your sales letters that allows customers to shed the risk they would normally assume when making such a purchase....

39: Do You Know How To Make Direct Marketing Work For You?
It's tough for any business to do without direct mailing these days. Used effectively, this is your trigger to sales....

40: Are You Making These Direct Mail Mistakes, 6 Direct Mail Tips
Common direct mail mistakes and direct mail tips....